ICSC Releases 2019 Back to School (BTS) Survey Results

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The International Council of Shopping Centers (ICSC) Back to School (BTS) Survey was conducted online July 11-14, 2019 and represented a demographically representative U.S. sample of 1,005 respondents. Here are some of the findings:              
Physical stores continue to be the most popular format for BTS purchases.
Nearly 87% of BTS shoppers will make purchases in physical stores, a percentage that rises to 95% including those who will purchase online from retailers that also have stores.
50% of adults in the U.S. will buy items for BTS this year.

The top items overall are apparel (88%), school supplies (86%) and electronics (59%).

Over half of the money spent on K-12 students will be for electronics and home goods.

Nearly 60% of money spent on college students will be for electronics and home goods.


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