ICSC Releases 2019 Back to School (BTS) Survey Results
The International Council of Shopping Centers (ICSC) Back to School (BTS) Survey was conducted online July 11-14, 2019 and represented a demographically representative U.S. sample of 1,005 respondents . Here are some of the findings: Physical stores continue to be the most popular format for BTS purchases. Nearly 87% of BTS shoppers will make purchases in physical stores, a percentage that rises to 95% including those who will purchase online from retailers that also have stores. 5 0% of adults in the U.S. will buy items for BTS this year. The top items overall are apparel (88%), school supplies (86%) and electronics (59%). Over half of the money spent on K-12 students will be for electronics and home goods. Nearly 60% of money spent on college students will be for electronics and home goods.