Florida Green Certification Avoids ‘Greenwashing’ with FGBC Tools
ORLANDO, Fla. — The high-performance building industry continues to gain traction, which is good news for Florida builders, developers and homeowners. But with this growth comes an emerging problem: “greenwashing.” Home Innovation Research Labs is reporting that greenwashing — or presenting a product as more environmentally friendly than is the case — can be a problem. “There are listings that say it’s a green home, but when you get down to it, the agent means the home has a few green features,” said Sandra Adomatis, owner of Adomatis Appraisal Service in Punta Gorda, Fla. in a recent press release. With over 17,300 certifications since being founded in 2000, the Florida Green Building Coalition (FGBC) is by far the largest certifier of green homes, residential communities and local governments in the state. Projects are visited, reviewed and certified by a third party green verifier. Unlike other national and international certifications...