Rita Williams' Merchandising Completes Spectacular New Model for ICI Homes at Amelia National

-

FOR IMMEDIATE RELEASE
For Further Information Contact:
Mike Bonts
mike@bontspr.com
(904) 424-6641

AMELIA ISLAND, Fla. -- Amelia National Golf & Country Club, a Fernandina Beach community built and developed by ICI Homes, recently announced the opening of its newest model home, the Egret II.

ICI Homes called on Jacksonville, Fla. based Rita Williams' Merchandising Plus to reflect lifestyle in Amelia National's latest model home in this historic setting.

“A grand dream home that sparked immediate sales in our once again active market place.  This showhome has enticed back second home destination, retirement and the empty nester’s buyer,” Williams said of the Egret II.

Upon entering the foyer you are met with a fantasy décor of artful barefoot elegance. Immediately bring the outside within this open Grand Living, Dining and Theatre Kitchen floorplan.

"Our goal was to make every prospective buyer instantly excited to have the Egret II as their new home. Our marketing and design themes are created to make all the spaces live large, function for everyday living and "Wow" everyone who entered," Williams noted.

It is fun, functional and makes you feel like you’re found your paradise. The entire Grand living area opens on the lakeside lanai and outdoor kitchen retreat.

A stunning study/den with a grand circular curved window scape unfolds stories throughout of the love of the travel and coastal lifestyle. Open double doors to the private study makes a great extension for extra entertainment space. 

"If you work from home or enjoy working in a dedicated work space, you may prefer a quaint study located steps. The grand foyer is flanked by a large dining room and private study and the grand room features a coffered ceiling," she said.

Explore the home’s personality with its unique architectural detailing, furnishings, and artwork and lifestyle accessories. Our fantasy family, almost empty nesters, with their teenage son soon off to college to study marine biology, as you can see through coastal ambiance.

"The great room is the heart of the home and a convenient space to host large group or an intimate gatherings. The beautiful gourmet kitchen has easy access to the dining room and offers a nice view out to the lanai," said Williams.

The flexible spaces designed within include a private grant master and bath that has grand windows and door opening to the spectacular views.

All bedrooms were thoughtfully designed for privacy and with resort comfort. The owner’s suite includes a large sitting room area, his and her walk-in closets and a sumptuous bath with both roman tub and roman shower area.

"It was very exciting to again work with the ICI Homes team on this spectacular home. It was great to see their professional sales, marketing and construction teams working together to create this new model," Williams said.

Williams is a veteran interior merchandiser who has worked throughout the United States completed award winning projects in Florida, Tennessee, South Carolina, North Carolina, Texas, Minnesota, Arizona, Colorado, Georgia, California and Hawaii.

Williams was inducted into the Florida Housing Hall of Fame in 2003. A Life Director member of the Northeast Florida Builders Association Board of Directors and the Florida Homebuilders Association she has won numerous local, state, regional and national awards for her work and dedication to the building industry.

About Rita Williams Merchandising Plus
Merchandising Plus is a nationally acclaimed design firm that specializes in designing distinctive environments for builders and developers throughout the United States by taking a comprehensive approach to interior products and properties. Merchandising Plus offers practical solutions, artful attention to details and target market merchandising for today's American dream homes and communities. The firm creates spaces that are visually appealing, timeless in design, functional and memorable to all that enter. Visit http://www.merchandisingplusinc.com.

Popular posts from this blog

Berkshire Hills Announces Allocation of Inaugural $100 Million Sustainability Bond

-
Image
BOSTON (Real Estate Wire/Green Trends) - Berkshire Hills Bancorp, Inc. (NYSE: BHLB) ("Berkshire" or the "Company"), announced that proceeds from its inaugural sustainability bond have been allocated to projects resulting in the creation of 330 units of affordable and workforce housing along with more than 200,000 square feet of green building development.  Berkshire's Sustainability Bond Report, released in conjunction with today's announcement, demonstrates how proceeds were allocated to support affordable housing, workforce housing, green building and financial access and inclusion projects in communities across New England and New York. In June 2022, Berkshire became the first public U.S. community bank holding company with under $150 billion in total assets to issue a Sustainability Bond. The $100 million issuance of its 5.50% fixed-to-floating rate subordinated notes due 2032 was used to finance or refinance new or existing social and environmental pro...
Read more

Alpine Start Development Announces Commencement of Alpine Fossil Creek

-
Image
By Mike Bonts, Editor DALLAS, Texas -- Alpine Start Development (ASD), a family-owned real estate development and investment firm, has announced the start of its first apartment development in Haltom City, "Alpine Fossil Creek".  This new apartment community features 296-units within three-story garden-style buildings situated on 15.6 acres, overlooking Big Fossil Creek. The community is just a 10-minute drive to downtown Fort Worth, and across the street from Haltom City High School.  "This is more than just the start of construction. It represents a long, shared vision between Alpine Start, the City, and our partners. We are honored to be a part of bringing this vision to life. This project is a testament to what can be achieved when dedicated partners come together with a unified goal of creating something special," said Jacobe Chandler, SVP of Alpine Start Development. "We are excited to debut our first development in Haltom City, a coveted market we've...
Read more

SJHP Multifamily Development For At-Risk Veterans Earns Florida Water Star Certification

-
Image
By Mike Bonts, Editor ST. AUGUSTINE, Fla. – A water efficiency certification program developed by the St. Johns River Water Management District is helping to serve at-risk Veterans while conserving water in St. Johns County. Started nearly two decades ago, the Florida Water StarSM program offers an accessible and affordable path for builders and developers to follow so their projects use less water in landscapes, irrigation systems and indoors. Combined, these measures help achieve the water efficiency performance needed in new homes and businesses. Patriot Place is the most recent development to receive the Florida Water Star certification. St. Johns Housing Partnership, a nonprofit that develops affordable housing, built Patriot Place. The apartment home community for at-risk Veterans also received “Florida Green” certification from the Florida Green Building Coalition, the state’s leading certifier of residential and commercial construction projects, land developments and local gove...
Read more